Incredible Edibles - Keep Well Campaign The Incredible Edibles project has been picked by Bord Bia to showcase how Irish primary pupils across Ireland are Keeping Active in the garden and Eating Well to Keep Well.
Background: The ‘Keep Well’ campaign is a key part of the Government’s Resilience and Recovery Plan for Living with COVID-19. ‘Keep Well’ is aimed at supporting everyone to do things that will do them good and is organised under five themes – keeping active, keeping in contact, switching off and being creative, minding your mood and eating well. We have been asked to deliver on two of the five key messages: 1. Keeping Active 2. Eating Well
As the Incredible Edibles Project is aimed at encouraging the consumption of 5-7 fruit and vegetables a day for a healthy balance diet, as well as learning all about the benefits of keeping active in the garden for good mental and physical wellbeing, all while being linked to the curriculum, we feel it is the perfect fit to advocate for the two themes above.
Agri Aware aim to communicate and deliver an impactful month-long campaign in March. March also coincides with Task 3: Growing (23rd Feb – 12th of March) and Task 4: Cooking/Preparing of the project.
This campaign will include social media campaign messaging relating to Keeping Well by being active and eating well, as well as 4 activity bursts showcased throughout the 5 weeks in March. We will also have some videos from a fitness, nutritionist and horticulturist to share with you their top tips on how to stay active and eat healthy.
But we need your help to get involved and make this campaign a success!
You can do so by reading the details below, uploading any work to our JotForm platform to share, or create your own Keep Well webpage on your schools’ website and share the link with us!
Activity Bursts: 1) Videos - showcasing how pupils across Ireland “Keep Active to Keep Well”. Jan 19th – March 19th - Showcased on week 1. 2) Worksheet How to Keep Well Jan 19th – March 31st Showcased on week 2 3) Art Competition – “Be Well, to Keep Well” Feb 2nd – March 31st - Showcased on week 3 4) Recipe/Meal Plan Challenge – “Eat Well, to Keep Well” March 22nd – May 4th Showcased on week 4
March Week 1:Videos Timeframe: Jan 19th – March 19th Showcasing how and what different pupils across Ireland are doing to Keep Active and #KeepWell. REQUIREMENTS: We want you to create interactive and engaging one-lined videos, showing us how and why keeping active and eating well allows us to Keep Well. CONTENT: You can use worksheet as guide for content. PRIZES: Participants who enter a video will receive extra points within the project and be in with a chance to win a prize of Hula Hoops and Skipping ropes for the class! SUBMISSION: Please upload your video entries from Jan 19th – March 19th via the JotForm link here: https://form.jotform.com/210132482949355 FEATURE: All entries will be featured on the Incredible Edibles website, as well as across Agri Aware social media platforms. (We will only share if permission allows). Agri Aware to upload and showcase on social media and the website or tag us in your own posts and use the hashtag #IncredibleEdiblesKeepWell (We will only share if permission allows). Winners will be announced on the last week in March (29th - 31st) TOP TIP: Please film the videos in landscape view and try to keep them short and sweet if possible! Did You Know? Keeping active and being outdoors, even during the winter, is important to help physical and mental health and wellbeing!
Week 2:Interactive Worksheet How to #KeepWell by Keeping Active and Eating Well Timeframe: Jan 19th – March 31st. Our Keep Well Interactive worksheet is based on guidelines from Healthy Ireland and shows you and your pupils how to Keep Well by being active and eating well. REQUIREMENT: We want you to fill out the worksheet and take a picture. SUBMISSION: You can upload your picture directly to our JotForm platform here: https://form.jotform.com/210132482949355 for Agri Aware to upload and showcase on social media and the website or tag us in your own posts and use the hashtag #IncredibleEdiblesKeepWell (We will only share if permission allows). PRIZES: Submit a worksheet and you will receive extra points within the project and be showcased on our website and social channels.
Week 3:Art Competition - “Be Well, to Keep Well” Timeframe: Feb 2nd – March 31st. Show us how you are keeping well by being active in the garden and eating healthy. REQUIREMENTS: Now that you know how to #KeepWell, using the worksheet, we want you to design your own poster full of things that help you to #KeepWell. THEME: You can be as creative as you like with textures, colours and materials, keeping in mind the two core themes of Keeping Active and Eating Well. SUBMISSION: Again, we ask if you could take a picture and upload it to JotForm here: https://form.jotform.com/210132482949355 for Agri Aware to upload and showcase throughout that week on social media and the website or tag us in their own posts and use the hashtag #IncredibleEdiblesKeepWell (We will only share if permission allows). PRIZES: Those that submit a poster by the end of March will receive extra points in their project and a chance to win a prize of Art & Hobby voucher and Crayola sets for the class! DEADLINES: The competition will run from February 2nd – March 31st Deadline (which allows midterm break in between if you need it!) and winners will be announced April 12th, after the Easter break
Did you know? Switching off and being creative - switching off and being creative or learning something new, getting back to nature and finding ways to relax can help our general wellbeing.
Week 4:Recipe/Meal Plan Challenge – “Eat Well, to Keep Well” Timeframe: March 22nd – April 23rd. We want you to show us how you #EatWell to #KeepWell. Linked to Task 4 of preparing a dish using seasonal and local produce within the core project and matches the timeframe of the tasks too! REQUIREMENTS: Design a recipe/meal plan using as much Irish and local produce as possible (and using the healthy eating guidelines). SUBMISSION: Upload it directly to our JotForm platform here: https://form.jotform.com/210132482949355 for Agri Aware to upload and showcase on social media and the website or tag us in your own posts and use the hashtag #IncredibleEdiblesKeepWell (We will only share if permission allows). PRIZES: Those that submit a recipe/meal plan will receive extra points received in the project and be in with a chance of winning a set of cookbooks for the class as a prize! DEADLINES: Deadline for entries is from March 22nd – April 23rd and winners will be announced the first week in May 2021.
For more information on the campaign, or if you have any questions on it, please email office@agriaware.ie
